North Wales & Central England

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Eifion Pughe

Technical Sales Adviser 

Eifion is one of the newest members of our team, joining us from his home farm near Machynlleth. He studied a national diploma in Agriculture at Glynllifon before working on wide range of farming enterprises including a stint contracting in New Zealand. Eifion completed the Agri-academy Business Innovation course in 2016 and the Master Grass course in 2018 and is now undertaking the Prosper from Pasture program to implement a more efficient grass based system at home. His farm is currently calf rearing to stores with up to 120 head of cattle on farm.  Eifion runs 350 ewes with replacement Aberfield x Welsh ewe lambs put to Abermax sires for fat lamb production a recent change in his system from a Lleyn x Welsh ewe.


Office: 01970 828236




Committed to research and development this has enabled us to build upon our successful and established crossbreeding programmes.






Take a look at our range of 2019 sales and selection dates across the UK.





Sheep Genetics in Practise


 “Combine carefully selected Innovis genetics with detailed attention to management, and I don’t know of any other livestock farming enterprise that could beat sheep farming in terms of profitability for a starter..."

Jim Beary – Aberfield

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“We’re having a trial run over a portion of the flock. Our first draw of Primera cross lambs reached 19kg target finishing weight at 11 weeks, both the twin Primera and Abermax cross lambs..."

James Teasdale – Abermax

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Since introducing the New Zealand bred Highlander to his Devon unit three years ago, finished sheep production has increased by 42% to 342kg per acre while a traditional indoor...

Mike Tewson – Highlander

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Producing tailored made replacement ewes featuring Innovis genetics within a traditional stratified system is proving to be a win win venture for two sheep farming businesses...

Ben Anthony - Aberfield Crossbred

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Contact Innovis

Email: or complete our contact form

Innovis Ltd, Peithyll, Capel Dewi. Aberystwyth, Wales, UK SY23 3HU.

Tel.: 01970 828236