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Please note: if ordering more than one ram of this breed with different trait options, 
you will need to add to the Holding Pen separately.


To select a ram please complete the details below:


By choosing a grade you will be choosing the specification of your Innovis ram. Choosing an Elite ram will mean the ram you receive is within the top 25% of the breed based on Carcase index. A Select ram is between the top 25% and 50% of the breed based on Carcase index.

Please Enter one of the following options below:

  • Ease of Shepherding - For those who are looking for lambing ease and lamb vigour 
  • Quick finishing / fast growth 
  • Increase carcase weight

Picking your Meat Ram key traits will allow us to pick the best ram suited to the farming objectives you are trying to achieve. For example, choosing ‘Quick Finishing’ means that the ram you receive will be within the top 25% of the breed based on the Estimated Breeding Values for growth and fat depth. It is important for us to know which traits are most important to you so we can make an informed decision when picking your ram.

Please Enter one of the following options below:

  • Indoors
  • Outdoors

Knowing whether you are lambing indoors will allow us to pick a suitable ram that will hopefully provide you with an easier indoor lambing period in the next season.

Knowing the ewe breed you are looking to put this ram over will allow us to concentrate on rams that may suit the breed and have a positive impact upon your flock. For example, if you are using large Mule ewes, weighing between 90kg-100kg then lambing ease will not need be as prominent a trait as if you were using ewes weighing between 65kg that are lambing outdoors

If you would like to provide further information about your farm and farming conditions, such as if you farming on poor / good ground or whether you are based on a hill farm can help us ensure the ram chosen is the best suited to you and your farming conditions. If you have a specific preference to the physical appearance of your ram, please provide details here. We also welcome comments regarding the health status of your flock, whether you are MV accredited and whether you are having any particular problems on farm, such as entropion (in-turned eyelids) or feet problems. The more information we have the better we are able to choose your ram.



The Primera is a composite meat sire developed by Focus Genetics to produce high performance finished lambs. The Primera is available to sheep breeders in the UK exclusively through Innovis.


The Primera is a composite meat sire developed by Focus Genetics to produce high performance finished lambs. The Primera is able to combine fast growth rates off grass with ease of lambing to provide a minimal management system whilst increasing profits. As a commercial sire, Primera progeny gain an improved carcase meat distribution for future yield payments. Underpinned by the Focus Genetics established breeding programme in New Zealand, the Primera is backed by science and the largest progeny test in the world.

Primera will suit your system if you:

  • Want to lamb outdoors
  • Want to finish lambs early
  • Want an easy lambing ram to use over ewe lambs
  • Want a fast-finishing option to use over Aberdale crossbred ewes / ewe lambs

Primera rams originally stem from the Focus Genetics Breeding Programme, based in New Zealand...

With more than 15 years of research behind them, the Focus Genetics sheep breeding programmes record over 10,000 animals annually and have gathered a database of over 1 million records in total. The Focus Genetics breeding programme includes the world’s largest sheep progeny testing programme (using the Primera), and uses the range of sheep genetic marker technologies that are commercially available in New Zealand.

Who is my local technical sales advisor?

If you have not bought a ram through Innovis before your local technical sales advisor will be allocated dependant on postcode area. If you are unsure of who to contact you can call the office on 01970 828 236 and they can advise who your technical sales advisor is. The phone numbers for all of our technical sales advisors appear on the left hand side of this page under ‘Contact the team’.

How do I know which breed to pick?

It is important that you are fully informed about all Innovis breeds and their benefits before making your decision. If you feel you need more information regarding a breed, or would like personalised advice based on your farming systems, please contact your local technical sales advisor, their information is on the left hand side of this page.

What if more than one of the key traits is important to me?

If there is more than one key trait that is important to you please highlight the most important trait. You can advise that another trait is important to you in the ‘Any other information or comments’ box.

Why do I need to provide information about my farm?

Providing detailed information about your farm can help our technical sales advisors when choosing your ram. If they are fully informed they can ensure that the ram chosen has the most suitable Estimated Breeding Values for your farming system and will meet the needs and targets you have set for your farm. The more information you provide the better!

What if I want more than one maternal/meat sire, but I want different traits in each ram?

Buying rams for the same purpose, but with different traits is simple. Follow the process for either maternal or meat and click the ‘ADD TO HOLDING PEN’ button once your selection has been made. A pop up will then appear telling you what you have just placed in the holding pen, your choice will also appear in the holding page on the top right hand corner of the page. Once this pop up has disappeared you will be on the same page where you had previously made your choices. You are able to change your choices on this page to choose a new ram by following the same process as you have previously done. Clicking the ‘ADD TO HOLDING PEN’ button will add this new ram to your holding pen, where your previous choice is waiting.

I want maternal and meat sires, how do I get both?

If you are looking to buy both a maternal and a meat sire you are able to do so in one transaction. Follow the process for either maternal or meat until you reach the ‘ADD TO HOLDING PEN’ section, click the button and your choice will appear in the holding page on the top right hand corner of the page. You can now click on the left hand side of the screen to choose our other category of rams and follow the process to add another ram to your holding pen.

How will you pick my ram?

Rams will be picked on the 27 th, 28th and 29th of July with a confirmation email containing information regarding the individual ram tag numbers of your ram(s). This email will also contain further specific information about the collection or delivery details for your ram(s).

How do I pay?

You will pay an initial 50% deposit on your specified ram online when completing the buying process. The remaining 50% balance is paid on collection or delivery of you ram(s).

How will my ram get delivered?

Rams will be delivered, once selection has taken place, to collection centres based throughout the UK. You are able to collect your ram(s) directly from collection centre within a specified time, or delivery can be arranged directly to farm from a collection centre. For further information please talk to your local technical sales advisor.

What happens if my ram gets delivered and it’s not suitable?

During the ram selection process we will be choosing the ram that is most suitable to your farm based on the information you have provided. All rams are fully MOT’d and will be delivered or collected fit and correct. Upon signing for your ram we will understand you are happy with the condition of your ram(s) and normal Innovis terms and conditions and the Innovis seal of approval applies. Rams will not be delivered and cannot be collected without a signed delivery/collection note. If refusal should take place. without just cause at the time of delivery/collection please see our cancellations policy for more details. If you have specific needs in regards to the physical appearance of your ram please provide further information in the any other comments / information box. All problems with any rams purchased must be reported to your local Innovis technical sales representative.

I don’t want to buy online, how else can I get a ram?

If buying your ram online is not a suitable option for you, there are other ways of getting Innovis genetics on your farm. You can come to one of our sales, which are held throughout the summer and take place in an ‘auction-style’ setting, where Innovis breeds are run through the ring with each ram being bid on individually accompanied by their individual set of Estimated Breeding Values. If you would like further information about sale dates you can visit our news section by following this link: INNOVIS SALE DATES 2015, or you can call the main office on 01970 828 236 to register your interest for a sale catalogue.

If you need a ram for a specific date before a sale, you can contact your local sales representative to discuss your needs, their information is on the left hand side of this page, or you can call the main office on 01970 828 236.