Primera by Focus Genetics

The Primera is a composite meat sire developed by Focus Genetics to produce high performance finished lambs. The Primera is available to sheep breeders in the UK exclusively through Innovis.

Underpinned by the Focus Genetics established breeding programme in New Zealand and developed through large scale progeny testing, the Primera offers:

  • Fast growth rates off grass
  • Ease of lambing
  • Are breeding Sheep for meat - improved carcass meat distribution for future retail yield payments
  • A commercial sire that is backed by the science and the largest progeny test in the world 

The Primera will suit you if you:

  • Want to lamb outdoors
  • Want to finish lambs early
  • Want an easy lambing ram to use over ewe lambs
  • Want a fast-finishing option to use over Aberdale crossbred ewes / ewe lambs




The Innovis Guarantee

All sheep supplied by Innovis are underpinned with the Innovis seal of quality. This means that all Primera rams will be guaranteed, MOT’d, quarantine drenched and supplied with comprehensive health treatment records.

Our commitment to you

We believe in our products. We can advise you on which of our Innovis or Focus Genetics rams would best suit your needs and will work with you to help you to maximise returns from our genetics.

Counting costs – not just sheep

Contact us for more information about Primera and tailored advice for you and your breeding flock.

Innovis Breeding Sheep: Innovation for a profitable future


Committed to research and development this has enabled us to build upon our successful and established crossbreeding programmes.






If so, then we have easy lambing Primera rams available. 

Call us on 01970 828236

Sheep Genetics in Practise

“Combine carefully selected Innovis genetics with detailed attention to management, and I don’t know of any other livestock farming enterprise that could beat sheep farming in terms of profitability for a starter..."

Jim Beary – Aberfield


“We’re having a trial run over a portion of the flock. Our first draw of Primera cross lambs reached 19kg target finishing weight at 11 weeks, both the twin Primera and Abermax cross lambs..."

James Teasdale – Abermax 



Since introducing the New Zealand bred Highlander to his Devon unit three years ago, finished sheep production has increased by 42% to 342kg per acre while a traditional indoor...

Mike Tewson – Highlander



Producing tailored made replacement ewes featuring Innovis genetics within a traditional stratified system is proving to be a win win venture for two sheep farming businesses...

Ben Anthony - Aberfield Crossbred  



Contact Innovis

Email: or complete our contact form

Innovis Ltd, Peithyll, Capel Dewi. Aberystwyth, Wales, UK SY23 3HU.

Tel.: 01970 828236